Walt Disney® Prince of Persia

Prince of Persia

What we did

Links

Page

Film

Tasks

  • Developed in PHP and Javascript
  • Localised over 7 countries on individual Facebook pages
  • Deployed on Facebook platform
  • Social and Viral actions enhanced

Project Duration

  • 1 month development

Outcome

  • Marketed in locations as the film showed in the theatre
  • Delivered on time

Team

  • Ian Warner - Developer
  • Mikael Gotlib - PM
  • Threeya Thirunathan - PM

Description

Prince of Persia: The Sand of Time, is a blockbuster movie starring Jake Gyllenhaal. Disney wanted to use Facebook to market the film in various locations. UK, Italy, Germany etc.

It was decided to create a page for each country so the content could be internationalied and localised for each.

This proved exceptionally problematic in terms of getting sign off for each change required from one country to another, but we managed to deliver all pages on time.

Facebook at this time also had issues in terms of testing whole pages. So extra effort was needed to set this all up.