Guinness® Arthurs Day

Arthurs Day

What we did

Links

Arthur's DayArthur's Day Video

Tasks

  • Developed PHP and Javascript page tab.
  • Custom slider because Facebook JS was very limited
  • Deployed onto Facebook page
  • Social and Viral actions added
  • Videos and Images optimised for speed of delivery

Project Duration

  • 1 month development

Outcome

  • Successfully delivered ontime
  • Marketed to thousands of Guinness and Diageo fans

Team

  • Ian Warner - Developer
  • James Mulligan - PM

Description

Arthurs Day was an annual celebration at Guinness to celebrate the birthday of it's founder Arthur Guinness.

DryKISS through TribalDDB created the Facebook page application to market the musical event.

It contained band profiles with videos and imagery, the page was then marketed globally to all Guinness fans.