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Deliveroo Rebrand


DryKISS was contacted by a former colleague; now Head of Content at Deliveroo, to help achieve some significant blog edits. These edits were forming part of the new Deliveroo brand launch on Sunday 4th September 2016.

The blog actually consisted of a Wordpress multisite holding seven international blogs in 7 different languages! Each one would have to have access to a CMS with the ability to edit, reviewed and published by several content managers.

Business understanding

The discovery phase for the work required had to be undertaken over Skype due to the tight deadline. DryKISS set up a scrum Trello board and placed all the features and work packages that needed to be delivered.

We then liaised through Trello to achieve a slick communication between DryKISS, internal designer and the Content manager.

Pain points

Blog had to be deployed through another third party company

Getting setup on the development system was unknown

Wordpress setup was unknown


The Wordpress theme and internal mechanics were understood quickly. So it was then just a matter of pushing through the CSS changes, checking against cross-browser compatibility, responsive look and feel and new font inclusion.

DryKISS completed the changes to allow a full spectrum text by the client. Everything was deployed at midnight with just some minor changes to the caching mechanism to set it live.

Not only has Deliveroo FoodScene reached a wider audience through its daily blog (covering such topics as insider profiles on some of the top restaurants around the world, secret recipes from chefs etc), it has also increased its brand reach, helped customers choose a tasty Friday night meal and provided SEO opportunities for its website.

Deliveroo Rebrand

  • Wordpress theme edits
  • Wordpress plug-in edits
  • Responsive development
  • Deployment
  • Ian Warner - Technical Lead
Project Duration
  • 3 days development
  • Delivered edits on time
  • Deployed at midnight

DryKISS is a full-service internet and mobile digital production house.

Our core services span consulting, strategy, planning, development, testing and analytics. Using cutting edge technologies within disciplined processes.


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Wimbledon, London, UK